Your first invoice in 30 seconds

The CRM your whole
business runs on

One beautiful system for sales, money, stock, projects and your team. Moved in from Excel, Tally or your old CRM within a day. Run with Smarty, an AI employee who does the work while you talk. And dressed so completely in your brand, it feels built for you alone.

14 days free. No card needed. Your data stays yours, always.

This is Christone Solid Surfaces, a leading solid surface manufacturer, running their whole business on Psalm: every enquiry, every quotation, every invoice.

Made for you, not rented from us

Upload your logo.
Watch it become yours.

You have just seen Christone’s Psalm. This one is yours. Drop in one file and Psalm reads your icon, your logo and your colours, then repaints the whole product to match, live on this page. Your menus follow your trade, your documents carry your letterhead, and the app on your team’s phones wears your icon. It stops feeling like software you rent, and starts feeling like software you had built.

Your logo never leaves this page. The preview runs entirely in your browser.

Whatever you sell, however you price it, Psalm shapes itself to fit

Switching is the easy part

Bring what you have.
Be moved in within a day.

Customers in Excel, prices in Tally, invoices in another CRM, or the whole business in a folder of PDFs. Psalm reads what you already have and builds your workspace from it, simply enough that you do it yourself. Most businesses are fully moved in within a day.

From wherever you are

Excel, Google Sheets, Tally, Zoho, Salesforce, QuickBooks, Odoo, Vyapar, or a pile of PDFs. If you can send it to us, Psalm can read it.

Nothing gets lost

Customers, products, opening stock and open invoices come across with their original numbers kept, so your history stays exactly as it was.

So simple you do it yourself

No consultant, no setup fee, no training day. The guided importer walks you through it one step at a time, and most people finish the same afternoon.

Free Included on every plan, from day one

Sign up for a CRM.
Get an employee with it.

Smarty reads your customers, your prices, your quotations and your paperwork, then goes to work. One plain sentence, typed or spoken out loud, and the quotation is drafted, the invoice is prepared, the list is filtered, the follow up is booked. Ask it anything about the business and it answers from the real figures. This is it working, live, below.

The next hire you won't make

An employee, not a chatbot

Nobody had to teach it these. It reads your records directly, so the question nobody thought of in advance is still a question it can answer, and the job you only ever did by hand is still a job it can do. Every sentence here works typed, and works said out loud.

Ask

and it answers from the live figures

  • “Who owes us money?”
  • “What did we quote in July?”
  • “How many customers do we have in London?”
  • “Can we afford the van this month?”

Find

and it works the filter out itself

  • “Which quotations are still open, and for whom?”
  • “Who has gone quiet since the spring?”
  • “Which customers in Leeds have never ordered?”
  • “Show me everything for the Ivy Brasserie

Make

and it drafts, never sends

  • “Quote the Ivy for 6 metres of Carrara worktop”
  • “Add Rosalind Pike at Northbank Studios
  • “Write Whitmore a polite chase for the 2,400
  • “Put a follow up on that for Thursday”

Change

and it tells you what it was before

  • “Mark the Ivy job as won”
  • “Correct Charlotte's number to 07700 900412
  • “Put the acrylic prices up five per cent”
  • “Move my logo to the left on quotations”
On every screen. A tap in the corner, over whatever you were looking at. Before the first call. The morning brief: who paid, who is overdue, what needs you today. In the van. Speak it instead of typing it, on the drive back.

Counted in credits: a credit is a penny, a finished job is 10, every plan includes an allowance, and asking it a question is always free.

And it answers to whatever name you give it. Smarty is only the name it starts with: call it what you like when you set up, or any time after.

Live now · included on every plan, with a bigger allowance on Professional

Start free trial See it work

Never left waiting

See a glitch? Wish for a feature?
Say it once. Watch it get done.

Support here is not a helpdesk, it is the workshop itself. A bug, a question, a feature Psalm does not have yet: tell Smarty in plain words, right inside the app, and it is on our board before you finish typing. No forms, no call centre, no chasing. This is what it looks like, minute by minute.

  1. 9:41
    You, to Smarty

    “The stock report is showing yesterday’s numbers.”

  2. 9:41
    Psalm, the same minute

    Ticket raised with the details attached. Your reference is 4C21B6, and it is already on the makers’ board.

  3. 10:04
    Psalm

    That is fixed and live: the report reads this morning’s stock. Could you check it looks right?

  4. 10:06
    You

    “Perfect.”

    Closed because you said so, not because we did.

Answers in minutes. Known questions are answered on the spot, at three in the morning too. A wish is priced first. A feature you ask for is quoted in the app in plain figures, and built when you say yes. Not right? Not charged. That stays true even after the work ships, and one reply reopens it.

Everything, connected

Stop stitching five apps together

Nothing retyped, nothing forgotten. Each step of your business flows into the next, and everyone sees the same truth.

Leads arrive by themselves

Connect IndiaMART, Google Ads, Facebook, JustDial or your website in a dozen clicks. Enquiries land on your pipeline with a phone notification to the right person.

IndiaMARTGoogle Ads FacebookJustDialYour website

Quotations clients say yes to

Branded PDFs with intelligent page layout, shared on WhatsApp in one tap. Send a public accept link and you are told the moment the client agrees.

Share on WhatsAppAccepted by client ✓

Tax done right, per country

Correct splits, correct rounding, ready for your accountant.

e-invoicing ready · GSTR-1 and Tally exports

Money you can see

Who owes you what, aged and totalled. UPI scan-to-pay on invoices, one-tap payment chase on WhatsApp.

Your team, in one place

Built-in chat with channels and DMs, and reminders that ring the right phone at the right minute.

Reach them their way

Quotations and invoices shared on WhatsApp or sent as branded email from your own name, and proper letters printed on your letterhead.

Stock that promises honestly

Orders reserve stock the moment they land, so you never promise the same sheet twice.

Purchase orders · site projects · crew and materials

Works where signal does not

On site, in the warehouse, on the road. Psalm keeps working with no connection at all, then catches everything up the moment you are back.

Full offline mode · installs on any phone

See everything Psalm does

Built to be trusted

Your books deserve better
than a spreadsheet

Walled off, by design

Every company lives in its own strictly isolated space, enforced inside the database itself and tested continuously, not just promised in a policy.

Backed up every night

Automatic nightly backups of everything you enter, plus live monitoring that raises a hand before you ever notice a problem.

Works where you work

The full product on the phone. It installs from the browser like a real app, sends real push notifications and works beautifully on site.

Documents that behave

Gapless invoice numbering, statutory-correct cancellations, credit and debit notes done the way your accountant expects.

Pricing

Cheaper than the person
you were about to hire

One price for your whole team, not per head. Add your salesman, your accountant and your site supervisor without the bill changing. Every plan includes your AI employee.

Essential

A small team finding its feet

£39 per month

or £390 a year, two months free

  • Up to 3 people
  • The whole business: leads, quotations, orders, invoices, payments
  • Stock, projects and the team calendar
  • GST or VAT worked out for you
  • Your logo, your colours, on every document
  • AI employee: 500 credits a month
Start free trial
Where most businesses land

Professional

Your AI employee, working properly

£99 per month

or £990 a year, two months free

  • Everything in Essential, and
  • Up to 15 people
  • AI employee: 2,000 credits a month
  • Talk to it. Voice notes become quotations and leads
  • Repeat invoices raised for you every month
  • Overdue payments chased on WhatsApp in one tap
  • Books your accountant can actually import
Start free trial

Scale

A bigger operation, or more than one

£199 per month

or £1,990 a year, two months free

  • Everything in Professional, and
  • Up to 50 people
  • AI employee: 6,000 credits a month
  • Run several companies from one login
  • A direct line to the people who built Psalm
Start free trial

Enterprise

More than fifty people, several companies, or ways of working that are entirely your own. We set Psalm up around you, move your data for you, and give you a direct line to the people who build it.

Talk to us

A credit is a penny, and a finished piece of work is 10 credits. Need more, add them any time. Fourteen days free on every plan and no card to start. Join now and your price is locked for as long as you stay.

Compare the plans in full

Get started

Open your workspace tonight

Three steps between you and your first quotation. Most owners are running properly before the kettle has boiled twice.

  1. 1

    Create your company

    Your email and your company name. That is the whole form. Your own private workspace exists about ten seconds later.

    2 minutes
  2. 2

    Make it yours

    Drop in one file. Psalm finds your icon, your logo and your colours, and repaints every screen, every document and the app on your team's phones.

    1 minute
  3. 3

    Send your first quotation

    Pick the customer, add the sizes, and it prices itself with your tax handled. One tap sends it. You are told the moment they accept.

    Before you finish your tea

By tomorrow morning you will have

  • Every enquiry on one board, with nothing forgotten
  • Documents that look like a company twice your size
  • One number for what you are actually owed
  • The app on your team's phones, wearing your name
Start free trial Sign in

No card needed. Your data is yours, and you can take it with you whenever you like.

Questions

Everything owners ask us

What is Psalm?

Psalm is a CRM and ERP for small and medium businesses, built by Jordan Labs Ltd in London. It runs the commercial side of a business in one place: enquiries and leads, quotations, sales orders, invoices with GST or VAT worked out correctly, payments and who owes you what, stock, projects and team chat. People usually search for it as Psalm CRM. It is not related to the Psalm static analysis tool for PHP, and it has nothing to do with church or worship software.

Who is Psalm for?

Any business that has to quote for its work and then deliver it. Manufacturers, joiners and fabricators, paint and material suppliers, machinery dealers, interiors and fit-out firms, printers, trade services. If your day runs enquiry, quotation, order, invoice, paid, Psalm is shaped for you. It configures itself to your trade from three questions at signup, and it works in India, the United Kingdom and the United States with the right tax rules for each.

How long does it take to get running?

About an hour. Answer three questions about your trade, import your customers and products from Excel or Tally with the guided importer, upload your logo, and send your first quotation the same day.

Can I bring data from my current system?

Yes. Psalm has guided imports from Excel, Google Sheets, Tally, Zoho, Salesforce, QuickBooks, Odoo and Vyapar. Customers, products, opening stock and even open invoices come across with their original numbers kept, so your history stays intact. It is simple enough to do entirely yourself, and most businesses are fully moved in within a day.

What happens when something goes wrong?

You are never left waiting. Tell Smarty about a glitch, a question or a feature you want, and it raises a support ticket for you with your reference back in a second. Known questions are answered on the spot, usually within minutes, and real defects go straight onto the makers' own board. When a fix goes live you are told exactly what changed and asked to confirm it is right, and one reply reopens the ticket if it is not.

Is my data safe? Who can see it?

Only your company. Every business on Psalm lives in its own isolated space, enforced inside the database itself. Everything is backed up automatically every night, and you can export your data at any time. It is yours.

Does it work on phones?

Fully. Psalm installs from the browser onto any phone like a real app, with your own logo as the icon, real push notifications for reminders and chat, and every feature of the desktop version.

Is it compliant with GST and VAT?

Yes. Indian GST with correct CGST, SGST and IGST splits, gapless invoice serials, credit and debit notes, e-invoicing readiness, plus GSTR-1 and Tally exports for your accountant. UK VAT and US sales tax are handled with the same care.

What exactly can the AI employee do?

Anything a person does inside Psalm, it is built to do for you. It answers any question from your live data, drafts quotations from a sentence or a voice note, prepares polite payment chases, adds enquiries as leads, sets follow-ups, and can even raise a support ticket on your behalf so an issue reaches the makers without you lifting a finger. It proposes and you approve. Nothing is sent or saved without a human's say-so, and every action is logged. It is live and included on every plan, from the first day of the free trial.

How much does it cost?

From £39 a month for a team of three, with everything included. Most businesses take Professional at £99 for up to fifteen people and a proper AI employee. See pricing for your country. Fourteen days free first, no card, and joining now locks your price for as long as you stay.

Is it charged per user?

No. You pay one price for the whole company, so putting your salesman, your accountant and your site supervisor on it costs you nothing extra. Each plan simply includes a number of people, and you move up a plan when you outgrow it.

You have never seen your
business all in one place

Give it one evening. Most owners find something in the first week they had no idea was there.